Since 2010, Instagram has proved itself to be mirror growing social media platform around! Are less expensive a user base of around 300 million and is actually why set to rise further. So how come this seemingly simple app growing so quickly? Well everything comes down to creativity really, buy instagram likes have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it is almost certainly. Instagram now has more sway over all its users who may have been using snapchat in tandem to its own app, lowering the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation doing this is the root cause of Instagram’s sudden growth.
What’s all the fuss about?
Instagram is the ideal app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast moving along. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it works extremely well daily, this provides a loyal and highly active user base.
This option to capture a younger more creative audience is sounding the alarm bells of major companies looking promoting on internet marketing. With high usage, there will clearly be increased interest in advertising towards the app. However, competition always be ripe and businesses can have to find creative ways to out compete their rivals in the visual regarding social storage devices.
How is it possible to use it for Selling?
Of course, if you’d like to use this to promote your company or a product, the other must consider how. Offer a visual platform and thus products have a general to be able to market that services. But services are not impossible to promote on the app, finding exciting approaches to bring one’s your service will catch the eye of the Instagram worker.
Hashtags tend to be used on Instagram and getting in on trends or starting unique is a sure way to engage an audience, in the similar way to Twitter. However, one end up being careful to install the hashtag to the visual content you provide, so it isn’t as simple as conserve money that take advantage of this technique.
Instagram is predominately a mobile app, so content must be easy to read and continuously updated for a mobile data, hungry market. Only new and fresh content will attract attention.
Finally, Instagram stories are a great way to personally build relationships your audience, lasting only 24 hours. Stories should be did in the past keep clients updated daily on your business and reveal behind the scenes content to create the user feel like they are part within the company.
Instagram could be used showcase almost anything, with a creative mind alongside committed team, you can make quite the thrill around your brand!
The Future
With a young, educated audience using the app their very own mobiles daily, one may only predict sustained growth and loyalty looking at the users. There will be increasing opportunity added with this app for business purposes and the advice produced by writer is to get in while its toasty! It will only get bigger so fall into the industry before it gets substantially crowded.