A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few the reason why you need to protect your brand:
Notice
Trademark registration of one’s mark gives everyone constructive notice of one’s ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a look on an identical or similar mark as yours will realize that you already own the mark, that is therefore put on notice that its use of the identical or similar mark to yours may result in trademark infringement. 3rd workout party is put on notice to look for a new and different mark. With such notice, registering your mark prevents a potential conflict in long term.
Social Media
Social media is the best way to resource for some businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies into position to combat improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social bookmarking for financial gain, for example, isn’t uncommon. Such improper practices can set off the venue suspending the wrongdoer’s promoting account. Know the venue’s policies for info. However, I have discovered that whenever complain to social media site for these wrongdoing and claim that another is using your brand without permission, the social administrator responds with a request of proof of ownership within the subject company name. A trademark registration gives compelling evidence brand wardrobe.
Brand Loyalty
Registering your mark shows a persistence to your brand and shows prospects that pledge. The goodwill that can be developed through such commitment is invaluable to a business.
Cybersquatting
Cybersquatters register domain names that are identical or similar to other parties’ trademarks or known brands with really the only purpose of selling them (to the rightful owner) for a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to file a lawsuit and collect damages from individuals who register a website name can be identical or similar towards the trademark.
Trademark Renewals
Trademark registration can work for as long as you continue while using mark in commerce. There are some businesses that have registered trademarks that happen to be over hundred years old.
Trademark registration may not be for it doesn’t matter. However, there are lots compelling reasons for protecting your brand because you protect any other business good point. A trademark renewal fees in India Online is your business’ brand, its identifier. Protect it with trademark registration.